When People Trust Your Brand, Price Stops Being the Deciding Factor

I’ve helped over 120 MSMEs and SMEs transform how they’re perceived—so they attract better clients and charge what they’re worth. Many have seen up to 5x more qualified leads and 70% higher margins by using my SPARK Framework. Developed over 5+ years of hands-on consulting, SPARK is the foundation behind brands that attract premium clients, generate up to 5x more qualified leads, and grow without competing on price.

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S.P.A.R.K Framework

Built from Experience, Not Theory

After a decade of working with 150+ brands across industries, I created the S.P.A.R.K. framework. It’s not a template. It’s a transformation.

S – Soul Mapping

Focus: Define brand purpose, values, and founder story

Solves: Fixes identity confusion and builds emotional connection

P – Persona Precision

Focus: Deep customer profiling and segmentation

Solves: Ends guesswork and improves targeting

A – Anchor Positioning

Focus: Craft a unique brand promise and market niche

Solves: Solves “we sound like everyone else”

R – Resonance Engine

Focus: Build content strategy, voice, and storytelling

Solves: Fixes low engagement and brand forgettability

K – Kinetic Growth

Focus: Design scalable marketing systems and measure ROI

Solves: Ends random execution and improves ROI

What Will You Achieve?

Your Business Deserves More Than Just “Marketing”

Even the smartest tactics fall flat without the right roadmap. We partner with founders to build brands that speak, systems that scale, and marketing that converts.

Gain strategic clarity and a clear vision—know exactly where your brand is headed and why

Identify blind spots and growth opportunities with a deep pre-marketing & branding audit

Captivate your market with an unforgettable brand story, messaging, and visual identity

Engage the right buyers using data-driven customer personas

Execute flawlessly with a step-by-step roadmap, checklists, and timelines

Turn your website into a high-converting asset through optimised structure, messaging, and colour psychology

Drive continuous growth with concise, no-fluff reports that pinpoint exactly what to fix and why

Who Is This For?

MSME and SME founders who are done competing on price and ready to build a brand that commands respect

Business owners who’ve tried scattered marketing tactics—and are now seeking strategic clarity and consistency

Teams struggling to align their messaging, visuals, and customer experience under one cohesive brand

Founders who know their product is strong but feel their brand isn’t doing it justice

Growth-stage businesses ready to scale with systems, not guesswork

Anyone tired of short-term hacks and looking to build long-term trust, visibility, and value

Roadmap to a Market-Leading Brand

This isn’t a plug-and-play service. It’s a hands-on, collaborative process where I work closely with you to bring your brand into alignment—with your vision, your audience, and your growth goals.

1:1 Strategy Call: Deep dive to align on business goals, challenges, and vision.

On-Site Brand Immersion (if needed): Firsthand experience of your workspace and culture.

Current State Analysis: Audit of your brand, marketing, and customer journey.

Gap Identification: Pinpoint misalignments in positioning, messaging, and visuals.

Personalised Strategy Using S.P.A.R.K.™: Custom roadmap to clarify and unify your brand.

Implementation Support: Step-by-step guidance to execute your strategy.

Monitoring & Optimisation: Track outcomes and fine-tune tactics for growth.

Team Training (If Needed): Equip your team with the tools to maintain momentum.

Why Me — When You’ve Got 1,000+ Agencies to Choose From?

Let’s be honest: You don’t have a shortage of options. You have a shortage of partners who get what your business needs right now.

If you're tired of...

Pretty decks but no direction

Agencies that pitch like creatives but think like interns

10 calls and no clarity

Getting a logo, a tagline, and nothing that moves the needle

Marketing that starts before the brand is even built


You're not alone. Most MSMEs, SMEs, and funded startups waste time, money, and momentum jumping from one agency to another — only to realize what they needed was a brand strategy that makes business sense.

Here's What Sets My Consulting Apart

Clarity over Chaos: No vague jargon. You’ll walk away with a brand that’s clear — to your team, your market, and your customers.

One Expert, Not a Rotating Team: You’re not passed to junior teams. You work directly with me — someone who's built brands, not just decks.

Brand + Marketing, Seamlessly Connected: I don’t separate the two. Your marketing will only work when your brand is truly ready. I help you build both, in the right order.

Zero Templates. 100% Custom: No recycled strategies. No plug-and-play ideas. Every brand I build is crafted from scratch, for your business model and audience.

What Our Clients Say

“We used to rely only on word-of-mouth. Now we get 15–20 inquiries a week through our website and Instagram.”

– Pranav, Interior Contractor (SME)

“Before this, our brand looked confused. Now people understand exactly what we offer—and we close more deals, faster.”

– Sneha, B2B Service Founder

“They helped us become the top choice in our city. The leads we get now are serious buyers, not just price shoppers.”

– Ajay, Retail Chain Owner

Meet Your Growth Partner

Deepak Bothra

Deepak Bothra

Founder · Brand Strategist · Growth Consultant

Long before Google was a verb, I was that kid sneaking extra time on computers—driven by a relentless curiosity to build and learn. That passion led me from trainer and tech problem-solver to marketer and co-founder of PitchPoint, where we create websites, mobile apps, and digital solutions. Working with 100+ MSMEs across India revealed one truth: founders don’t need more tactics—they need strategic clarity. I have created this framework: to give MSMEs the clarity, confidence, and systems to grow like the big brands—without the big budgets.

Your Brand Doesn’t Need More Tactics—It Needs a Clear Path

Let’s turn confusion into clarity and strategy into results. Book a 1:1 consultation and get tailored guidance on applying the SPARK Framework to your business—so every move drives meaningful growth.

Book 1:1 Consultation

Only a few spots open this month. Let’s map your growth—together.

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Fill out the form below to schedule your free brand growth call.